Running a business in Spain··3 min
How to list your business on Apple Maps
On iPhones, the default map is Apple Maps, not Google. How to get listed for free.
ReadRunning a business online in Spain
Written for people running a business in Spain who would rather read it in English. Spanish rules, Spanish prices, Spanish Google — explained without the jargon and without a translator.
SEO··4 min
Why does my competitor rank higher on Google?
When another business shows up first, it is rarely luck. How to compare yourself point by point and what to do about it.
ReadGoogle Business Profile··4 min
Google Business Profile suspended: why, and how to get it back
Google suspends listings it believes break its rules. The most common causes and how to ask for a review.
ReadGoogle Business Profile··3 min
Google says my business is closed: what to do
«Permanently closed» on your listing costs you customers every day. Why it happens and how to fix it.
ReadGoogle Business Profile··3 min
How to give someone access to your Google Business Profile
You never need to share your Google password. Your listing lets you invite people and remove them whenever you want.
ReadGoogle Business Profile··3 min
How to change your business location on Google Maps
If the pin is in the wrong place, customers end up on the wrong street. How to fix it from your listing.
ReadGoogle Business Profile··3 min
How to get your Google review link
Google gives you a link that opens the review box directly. Where to find it and how to use it.
ReadRunning a business in Spain··4 min
Which directories to list your business on in Spain
Besides Google there are a few places worth being listed. Which ones, and why your details must match everywhere.
ReadSEO··5 min
How to change your website without losing Google rankings
A new website can wipe out what you had on Google if it is done carelessly. What to do before and after the switch.
ReadRunning a business in Spain··4 min
How to get more customers for a restaurant in Spain
Most people choose where to eat on their phone, looking at Google Maps. What makes them choose you.
ReadRunning a business in Spain··4 min
How tradespeople in Spain get more clients from Google
In an emergency, people call the first business on Google with good reviews that answers the phone. How to be that business.
ReadRunning a business in Spain··4 min
How to get direct bookings for a holiday rental in Spain
Booking platforms bring guests but take a cut of every booking. How to get part of your bookings, especially repeat guests, to come to you directly.
ReadGoogle Business Profile··4 min
How to reply to Google reviews
Replying to reviews, good and bad, tells customers someone is paying attention. What to write, with examples.
ReadSEO··5 min
How to get ChatGPT and other AI tools to recommend your business
More people now ask ChatGPT or Gemini instead of searching Google. What is known about how they choose which businesses to name.
ReadGoogle Business Profile··4 min
Google Business Profile without an address: for trades and home services in Spain
Plumbers, electricians, pool and garden services, cleaners: if you go to the customer, your Google listing can hide your address. How to do it properly.
ReadGoogle Business Profile··4 min
How to get your Google listing working in English in Spain
There is no language switch on a Google listing, but there are ways to reach the customer who searches in English. What Google translates and what you should write yourself.
ReadTechnical··11 min
How to improve your website's loading speed
Most slow sites are slow for two or three reasons, and they are almost always the same two or three. Here is how to find yours and fix it in the right order.
ReadEcommerce··12 min
Shopify vs WordPress for ecommerce: the honest comparison
Both work. They fail in different places, and the deciding factor is usually not the one people compare. Including what changes when you sell in Spain.
ReadRunning a business in Spain··6 min
My customers are British. Do I need a Spanish website?
The question almost every expat business owner on the coast asks. The honest answer depends on one thing, and it is not how many Spanish customers you have today.
ReadGoogle Business Profile··7 min
My business doesn't show on Google Maps
Before assuming Google has penalised you, there are eight checks that explain nearly every case. Six of them you can fix yourself this afternoon.
ReadPrices··5 min
What domain and hosting actually cost in Spain
The two costs that keep going after the website is built. Neither is expensive, and the second year almost never costs the same as the first.
ReadRunning a business in Spain··7 min
What your website needs to be legal in Spain
Two laws apply and most expat-run websites in Spain break at least one of them. Neither is complicated once you know what's actually required.
ReadPrices··6 min
How much does a website cost in Spain?
Real ranges, not "it depends". Plus the yearly costs that continue after the site is built, which is where most surprises come from.
ReadGoogle Business Profile··7 min
Verifying your business on Google in Spain
Verification is where most people give up, usually because they filmed the video without knowing what Google was actually going to check.
ReadSEO··7 min
How long before my website actually brings me customers?
Everyone selling you SEO is vague about this. Here are honest numbers, what makes it faster or slower, and the two things on the Spanish coast that distort every timeline.
ReadGoogle Business Profile··6 min
Getting Google reviews when your customers are on holiday
Reviews are the single strongest thing you control in local search. In a tourist area they are also the hardest to collect, for a reason nobody talks about.
ReadSEO··7 min
My website doesn't appear on Google
There is a difference between not being indexed and not ranking, and it decides everything you do next. Ten minutes of checks tells you which one you have.
ReadRunning a business in Spain··7 min
My web designer has disappeared. What now?
It happens constantly on this coast and almost nobody writes about it. Before you rebuild anything, find out what you own — which is usually less than you assumed.
ReadRunning a business in Spain··6 min
My business runs on Facebook. Do I need a website?
On this coast the groups genuinely work, so the question is fair. Here is what they do well, the two things they cannot do at all, and how to tell which side you are on.
ReadPrices··7 min
How to choose a web designer in Spain
Quotes for the same website here range from €300 to €6,000. The difference is rarely the design. Nine questions that tell you which one you are being offered.
ReadMore of these in Spanish — 45 guides on the Spanish blog.
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