More and more people ask ChatGPT, Gemini, Copilot or Perplexity things like «which dentist would you recommend in Torrevieja?». These tools do not keep their own list of businesses: they search the web and summarise what they find. So what gets you named looks a lot like what gets you found on Google.
Where they get their information
- From search engines: Gemini uses Google, and Copilot and, among other sources, ChatGPT use Bing.
- From business listings such as Google Maps and Bing Places.
- From websites about your sector: directories, articles, comparisons.
- From your own website.
What helps
- A complete Google Business Profile, and a Bing Places listing too, which most people forget.
- A website that says clearly what you do, where and for whom, with a page per service.
- Real, recent reviews.
- Being listed in serious directories for your sector and area.
- The same name, address and phone number everywhere.
Write so you can be quoted
AI tools mostly cite pages that answer specific questions clearly. A FAQ page with direct answers, rough prices and concrete facts has a better chance of being quoted than a page of general phrases.
What does not work
- Paying someone who promises to «rank you on ChatGPT». There is no way to pay to appear in its answers.
- Stuffing the site with repeated text aimed at AI.
- Fake reviews: they break the rules and platforms detect them.
On the Costa Blanca
Many foreign residents ask in English. Having your listing description and website in English as well as Spanish gives the AI something to quote when the question is in English.
How to check
Ask several AI tools about your service and town, the way a customer would, and note which businesses they name and where the information comes from. Repeat every month.